Public opinion is a collective attitude or preference concerning political issues shaped by a varied and complex interplay of factors...Polling is a primary means to collect public opinion, and, despite its shortcomings, most agree that polls are invaluable to democratic societies. Read more about Public Opinion Polls on the Public Opinion Page in Credo Reference.
Public opinion polls can be simultaneously compelling and off-putting - compelling because they represent a sort of national look in the mirror; off-putting because they're not well understood by many news consumers." ABC News
This guide contains information about public opinion polls, resources for them, and a breakdown of different poll focuses.